In 2012, Nazia Surti began Beauty First as a hand-decorated kiosk in Burlington Mall. Since then, the company has expanded into 9 full-service spas with around 50 employees across Burlington, Hamilton, Oakville, Mississauga, Richmond Hill, and Toronto. Beauty First offers a variety of services including eyebrow threading/waxing, body waxing, eyebrow/eyelash tinting, facials, and more. Specialty services like microblading, brow laminations, eyelash extensions, and keratin lash lifts have also been added to the menu. Beauty First also sells a wide range of professional make-up and skin care products from some of beauty's most loved brands - Cailyn, Casmara, Phryris, Alex, EyEnvy, Instantly Age